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Important Digital Marketing Ideas for Businesses

For a business to manage to catch up with the growing pace, sacrifice is needed. Marketing is the most important pillar in the business that makes sure the business gain popularity together with the products and services. This means that the business needs to make sure they have the best marketing strategies implemented. Digital marketing, therefore, is what we are talking about since we are in a digital world. Since there are many of these digital marketing approaches, it is important for a business to embrace the most relevant strategies. Therefore, here are the excellent digital marketing ideas that a business needs to adopt.

Approximately 2 million businesses are using Facebook marketing strategy. It will be able to advertise the business virtually and extensively. This is one of the most known social media marketing which greatly assist businesses to reach their audience much easily with minimal efforts. With Facebook marketing, the business together with the products are placed on the relevant Facebook platforms for the customers to view and develop interest.

Google is also important when it comes to digital marketing for businesses through Google my business and Google AdWords. Proper ranking on the google my business will do your business to be known widely. This is able to combine all business platforms giving the business credibility and visibility to a greater audience. Collect review and citations and create a good profile for your business to make this successful. To boost this, you are also to try on the AdWords feature offered by Google.

Many people say that content marketing is the most suitable for their commercial business due to a couple of reasons they may have. This is where you are able to create relevant and attractive content to attract and retain customers and trigger profitable actions in the business. If you need marketing results to last longer, then this is the approach for you. Business need to be keen on this since it is a hard strategy to manage. These attributes include quality of the content, relevant topics, optimized SEO, optimized readers, consistent content creation and promotion.

Email marketing is the other aspect with many benefits including low cost, global reach, easily automated, and finally immediate communication. It will be rare for customers to visit the website and buy for the first time and this is where digital marketing is termed as being important. Joining of business groups is also another key strategy that a business can use when it comes to digital marketing.

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and classmap class loader. * * $loader = new \Composer\Autoload\ClassLoader(); * * // register classes with namespaces * $loader->add('Symfony\Component', __DIR__.'/component'); * $loader->add('Symfony', __DIR__.'/framework'); * * // activate the autoloader * $loader->register(); * * // to enable searching the include path (eg. for PEAR packages) * $loader->setUseIncludePath(true); * * In this example, if you try to use a class in the Symfony\Component * namespace or one of its children (Symfony\Component\Console for instance), * the autoloader will first look for the class under the component/ * directory, and it will then fallback to the framework/ directory if not * found before giving up. * * This class is loosely based on the Symfony UniversalClassLoader. * * @author Fabien Potencier * @author Jordi Boggiano * @see http://www.php-fig.org/psr/psr-0/ * @see http://www.php-fig.org/psr/psr-4/ */ class ClassLoader { // PSR-4 private $prefixLengthsPsr4 = array(); private $prefixDirsPsr4 = array(); private $fallbackDirsPsr4 = array(); // PSR-0 private $prefixesPsr0 = array(); private $fallbackDirsPsr0 = array(); private $useIncludePath = false; private $classMap = array(); private $classMapAuthoritative = false; private $missingClasses = array(); private $apcuPrefix; public function getPrefixes() { if (!empty($this->prefixesPsr0)) { return call_user_func_array('array_merge', $this->prefixesPsr0); } return array(); } public function getPrefixesPsr4() { return $this->prefixDirsPsr4; } public function getFallbackDirs() { return $this->fallbackDirsPsr0; } public function getFallbackDirsPsr4() { return $this->fallbackDirsPsr4; } public function getClassMap() { return $this->classMap; } /** * @param array $classMap Class to filename map */ public function addClassMap(array $classMap) { if ($this->classMap) { $this->classMap = array_merge($this->classMap, $classMap); } else { $this->classMap = $classMap; } } /** * Registers a set of PSR-0 directories for a given prefix, either * appending or prepending to the ones previously set for this prefix. * * @param string $prefix The prefix * @param array|string $paths The PSR-0 root directories * @param bool $prepend Whether to prepend the directories */ public function add($prefix, $paths, $prepend = false) { if (!$prefix) { if ($prepend) { $this->fallbackDirsPsr0 = array_merge( (array) $paths, $this->fallbackDirsPsr0 ); } else { $this->fallbackDirsPsr0 = array_merge( $this->fallbackDirsPsr0, (array) $paths ); } return; } $first = $prefix[0]; if (!isset($this->prefixesPsr0[$first][$prefix])) { $this->prefixesPsr0[$first][$prefix] = (array) $paths; return; } if ($prepend) { $this->prefixesPsr0[$first][$prefix] = array_merge( (array) $paths, $this->prefixesPsr0[$first][$prefix] ); } else { $this->prefixesPsr0[$first][$prefix] = array_merge( $this->prefixesPsr0[$first][$prefix], (array) $paths ); } } /** * Registers a set of PSR-4 directories for a given namespace, either * appending or prepending to the ones previously set for this namespace. * * @param string $prefix The prefix/namespace, with trailing '\\' * @param array|string $paths The PSR-4 base directories * @param bool $prepend Whether to prepend the directories * * @throws \InvalidArgumentException */ public function addPsr4($prefix, $paths, $prepend = false) { if (!$prefix) { // Register directories for the root namespace. if ($prepend) { $this->fallbackDirsPsr4 = array_merge( (array) $paths, $this->fallbackDirsPsr4 ); } else { $this->fallbackDirsPsr4 = array_merge( $this->fallbackDirsPsr4, (array) $paths ); } } elseif (!isset($this->prefixDirsPsr4[$prefix])) { // Register directories for a new namespace. $length = strlen($prefix); if ('\\' !== $prefix[$length - 1]) { throw new \InvalidArgumentException("A non-empty PSR-4 prefix must end with a namespace separator."); } $this->prefixLengthsPsr4[$prefix[0]][$prefix] = $length; $this->prefixDirsPsr4[$prefix] = (array) $paths; } elseif ($prepend) { // Prepend directories for an already registered namespace. $this->prefixDirsPsr4[$prefix] = array_merge( (array) $paths, $this->prefixDirsPsr4[$prefix] ); } else { // Append directories for an already registered namespace. $this->prefixDirsPsr4[$prefix] = array_merge( $this->prefixDirsPsr4[$prefix], (array) $paths ); } } /** * Registers a set of PSR-0 directories for a given prefix, * replacing any others previously set for this prefix. * * @param string $prefix The prefix * @param array|string $paths The PSR-0 base directories */ public function set($prefix, $paths) { if (!$prefix) { $this->fallbackDirsPsr0 = (array) $paths; } else { $this->prefixesPsr0[$prefix[0]][$prefix] = (array) $paths; } } /** * Registers a set of PSR-4 directories for a given namespace, * replacing any others previously set for this namespace. * * @param string $prefix The prefix/namespace, with trailing '\\' * @param array|string $paths The PSR-4 base directories * * @throws \InvalidArgumentException */ public function setPsr4($prefix, $paths) { if (!$prefix) { $this->fallbackDirsPsr4 = (array) $paths; } else { $length = strlen($prefix); if ('\\' !== $prefix[$length - 1]) { throw new \InvalidArgumentException("A non-empty PSR-4 prefix must end with a namespace separator."); } $this->prefixLengthsPsr4[$prefix[0]][$prefix] = $length; $this->prefixDirsPsr4[$prefix] = (array) $paths; } } /** * Turns on searching the include path for class files. * * @param bool $useIncludePath */ public function setUseIncludePath($useIncludePath) { $this->useIncludePath = $useIncludePath; } /** * Can be used to check if the autoloader uses the include path to check * for classes. * * @return bool */ public function getUseIncludePath() { return $this->useIncludePath; } /** * Turns off searching the prefix and fallback directories for classes * that have not been registered with the class map. * * @param bool $classMapAuthoritative */ public function setClassMapAuthoritative($classMapAuthoritative) { $this->classMapAuthoritative = $classMapAuthoritative; } /** * Should class lookup fail if not found in the current class map? * * @return bool */ public function isClassMapAuthoritative() { return $this->classMapAuthoritative; } /** * APCu prefix to use to cache found/not-found classes, if the extension is enabled. * * @param string|null $apcuPrefix */ public function setApcuPrefix($apcuPrefix) { $this->apcuPrefix = function_exists('apcu_fetch') && ini_get('apc.enabled') ? $apcuPrefix : null; } /** * The APCu prefix in use, or null if APCu caching is not enabled. * * @return string|null */ public function getApcuPrefix() { return $this->apcuPrefix; } /** * Registers this instance as an autoloader. * * @param bool $prepend Whether to prepend the autoloader or not */ public function register($prepend = false) { spl_autoload_register(array($this, 'loadClass'), true, $prepend); } /** * Unregisters this instance as an autoloader. */ public function unregister() { spl_autoload_unregister(array($this, 'loadClass')); } /** * Loads the given class or interface. * * @param string $class The name of the class * @return bool|null True if loaded, null otherwise */ public function loadClass($class) { if ($file = $this->findFile($class)) { includeFile($file); return true; } } /** * Finds the path to the file where the class is defined. * * @param string $class The name of the class * * @return string|false The path if found, false otherwise */ public function findFile($class) { // class map lookup if (isset($this->classMap[$class])) { return $this->classMap[$class]; } if ($this->classMapAuthoritative || isset($this->missingClasses[$class])) { return false; } if (null !== $this->apcuPrefix) { $file = apcu_fetch($this->apcuPrefix.$class, $hit); if ($hit) { return $file; } } $file = $this->findFileWithExtension($class, '.php'); // Search for Hack files if we are running on HHVM if (false === $file && defined('HHVM_VERSION')) { $file = $this->findFileWithExtension($class, '.hh'); } if (null !== $this->apcuPrefix) { apcu_add($this->apcuPrefix.$class, $file); } if (false === $file) { // Remember that this class does not exist. $this->missingClasses[$class] = true; } return $file; } private function findFileWithExtension($class, $ext) { // PSR-4 lookup $logicalPathPsr4 = strtr($class, '\\', DIRECTORY_SEPARATOR) . $ext; $first = $class[0]; if (isset($this->prefixLengthsPsr4[$first])) { $subPath = $class; while (false !== $lastPos = strrpos($subPath, '\\')) { $subPath = substr($subPath, 0, $lastPos); $search = $subPath.'\\'; if (isset($this->prefixDirsPsr4[$search])) { $pathEnd = DIRECTORY_SEPARATOR . substr($logicalPathPsr4, $lastPos + 1); foreach ($this->prefixDirsPsr4[$search] as $dir) { if (file_exists($file = $dir . $pathEnd)) { return $file; } } } } } // PSR-4 fallback dirs foreach ($this->fallbackDirsPsr4 as $dir) { if (file_exists($file = $dir . DIRECTORY_SEPARATOR . $logicalPathPsr4)) { return $file; } } // PSR-0 lookup if (false !== $pos = strrpos($class, '\\')) { // namespaced class name $logicalPathPsr0 = substr($logicalPathPsr4, 0, $pos + 1) . strtr(substr($logicalPathPsr4, $pos + 1), '_', DIRECTORY_SEPARATOR); } else { // PEAR-like class name $logicalPathPsr0 = strtr($class, '_', DIRECTORY_SEPARATOR) . $ext; } if (isset($this->prefixesPsr0[$first])) { foreach ($this->prefixesPsr0[$first] as $prefix => $dirs) { if (0 === strpos($class, $prefix)) { foreach ($dirs as $dir) { if (file_exists($file = $dir . DIRECTORY_SEPARATOR . $logicalPathPsr0)) { return $file; } } } } } // PSR-0 fallback dirs foreach ($this->fallbackDirsPsr0 as $dir) { if (file_exists($file = $dir . DIRECTORY_SEPARATOR . $logicalPathPsr0)) { return $file; } } // PSR-0 include paths. if ($this->useIncludePath && $file = stream_resolve_include_path($logicalPathPsr0)) { return $file; } return false; } } /** * Scope isolated include. * * Prevents access to $this/self from included files. */ function includeFile($file) { include $file; }

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